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Meta Ads

Facebook and Instagram ads for prospecting and retargeting

Campaigns that find new customers and bring back the ones who almost bought, with creative testing and clean Pixel and Conversions API tracking so results are real.

Coffee roastery and cafe
Sponsored
PROSPECTING VS RETARGETINGJFMAMJJASONDLast yearNowCoffee roastery and cafe ad creative
Shop now
›
coffeeroastery
Roasted this week in Central New York. Single-origin coffee, poured slow. Free local pickup or shipped in two days.
Instagram feed ad
Who this is for

Brands with a product or offer that sells on sight

DTC and Shopify brands

Catalog ads, retargeting, and lookalikes built on your product photography.

Local businesses

Geo-targeted campaigns for openings, promotions, and events within your service area.

Practices and clinics

Awareness and lead campaigns for elective services with compliant creative and targeting.

Results

Purchases and return, this year against last

Purchases by month, year over year
Attributed purchases from Meta campaigns
Last year
This year
JanFebMarAprMayJunJulAugSepOctNovDec
Attributed revenue
$37,120
+17% vs $31,616 last year
Return on ad spend
1.2x
vs 1.1x last year
Cost per purchase
$54
vs $56 last year
In the wild

What the deliverables look like

Coffee roastery and cafe
Sponsored
TRACKING STATUSGA4 eventsFIXAds conversionsOKSearch ConsoleOKMerchant CenterOKCall trackingOKPixel and CAPIFIXCoffee roastery and cafe ad creative
Shop now
›
coffeeroastery
Roasted this week in Central New York. Single-origin coffee, poured slow. Free local pickup or shipped in two days.
Instagram feed ad
Coffee roastery and cafe
Sponsored
The brew bar is open. Come taste this week's roasts, or order a bag for pickup.
RESULTS, YEAR OVER YEARJFMAMJJASONDLast yearNowCoffee roastery and cafe ad creative
Coffee roastery
This week's roasts
Order
Facebook feed ad
Campaigns · Last 30 days
Campaign
Spend
Purchases
ROAS
Prospecting · Lifestyle
$1,800
96
3.4x
Retargeting · Catalog
$620
71
6.1x
Lookalike · Purchasers
$900
44
2.9x
Ads Manager
What's included

Strategy, creative, tracking, and reporting

Good targeting cannot rescue weak creative, so we handle both.

  • Prospecting, retargeting, and lookalike audience strategy
  • Creative and copy testing, using your own photography wherever possible
  • Pixel, Conversions API, and catalog setup for Shopify
  • Campaign builds and budget pacing
  • Landing page recommendations to lift conversion rate
  • Monthly performance review with clear next steps
Monthly packages
Local Businesses & Brick and Mortar
$500 to $2,000
/month
eCommerce & Shopify Stores
$2,000 to $5,000
/month

Every quote is custom. Each project is unique, so where you land in the range depends on scope, competition, and which services we bundle. You get a written proposal before anything starts.

Request a quote
How it works

Test, learn, scale

1

Tracking and audiences

Pixel and Conversions API verified, catalogs connected, audiences built.

2

Creative testing

Several angles run at once so the data, not opinion, picks the winner.

3

Scale the winners

Budget shifts to what performs, with fresh creative rotated in before fatigue sets in.

FAQ

Meta Ads questions

Do you make the creative?

Yes, including product and lifestyle photography through our photography service. We can also work with assets you already have.

How is this different from boosting a post?

Boosted posts have no funnel. We build prospecting, retargeting, and conversion campaigns with tracking so you know what worked.

How soon will I see results?

Traffic starts immediately. Reliable cost per result usually takes a few weeks of testing.

Ready to put your products in front of new customers?

Call for a plain answer on what we would do first, or email and we will get back to you as soon as possible.

Call (619) 613-5400
SEO Mercenary

Digital marketing for businesses that need the work done right. Based in Tully, NY. Serving Syracuse and Onondaga County in person and clients across the country remotely.

(619) 613-5400
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Tully, NY · Syracuse · Onondaga County