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Data Auditing

Data auditing so every decision rests on numbers you can trust

Bad data leads to bad decisions. We audit your analytics, search, and ad accounts, fix the tracking gaps, and build reporting around the KPIs that matter.

Year over year · Jan to Aug
Metric
Last year
This year
Change
Organic revenue
$58,900
$61,400
+4%
Organic leads
248
221
-11%
Paid revenue
$44,100
$39,800
-10%
Cost per lead
$27
$31
-15%
Email revenue
$9,200
$14,600
+59%
Sessions
61,200
64,900
+6%
YoY comparison
Who this is for

Businesses that suspect their numbers are wrong, or have never checked

After a redesign or migration

Tracking often breaks quietly when a site changes platforms or themes.

Before scaling ad spend

Do not put more money behind conversion data you have not verified.

Owners drowning in dashboards

Too many reports, no clear answer on what is actually working.

Results

This year against last year, side by side

Tracked leads by month, year over year
Calls, forms, and chats, once tracking was fixed
Last year
This year
JanFebMarAprMayJunJulAugSepOctNovDec
Tracked leads
381
+1% vs 377 last year, 6 months down
Tracking gaps fixed
11
across GA4, Ads, and Meta
Reports replaced
4
one dashboard now
In the wild

What the deliverables look like

Analytics & Tracking Audit
Prepared by SEO Mercenary
Finding 1
Purchase event fires twice on thank-you page. Revenue overstated by 38%.
Finding 2
Phone clicks not tracked on mobile. 40% of leads invisible.
Finding 3
Ads conversion imports a deleted GA4 event.
Fix list
11 items, prioritized, with owner and effort.
Audit report
Year over year · Jan to Aug
Metric
Last year
This year
Change
Organic revenue
$58,900
$61,400
+4%
Organic leads
248
221
-11%
Paid revenue
$44,100
$39,800
-10%
Cost per lead
$27
$31
-15%
Email revenue
$9,200
$14,600
+59%
Sessions
61,200
64,900
+6%
YoY comparison
Tag container · Published
Tag
Trigger
Status
GA4 · Config
All pages
Live
GA4 · purchase
Order complete
Live
GA4 · phone_click
Click, tel:
Live
Ads · Conversion
purchase
Live
Meta · Pixel + CAPI
All pages
Live
Tag container
What's included

Audit, fix, and report

We check the whole chain from tag to dashboard and hand back something readable.

  • GA4 property, event, and conversion audit
  • Google Search Console and Merchant Center review
  • Google Ads and Meta Ads conversion tracking validation
  • Google Tag Manager cleanup and documentation
  • Channel and attribution analysis
  • Custom dashboard built around organic leads, revenue, and traffic
Monthly packages
Local Businesses & Brick and Mortar
$500 to $2,000
/month
eCommerce & Shopify Stores
$2,000 to $5,000
/month

Every quote is custom. Each project is unique, so where you land in the range depends on scope, competition, and which services we bundle. You get a written proposal before anything starts.

Request a quote
How it works

Three weeks from access to answers

1

Access and inventory

We catalog every property, tag, and conversion across your accounts.

2

Test and document

Each event is fired and verified. Gaps, duplicates, and dead tags are listed with fixes.

3

Fix and report

Tracking is repaired and a dashboard is delivered that your team can read without a translator.

FAQ

Data Auditing questions

What accounts do you need access to?

Typically GA4, Search Console, Tag Manager, Google Ads, Merchant Center, Meta Business Manager, and your site platform.

Is this included in SEO packages?

An audit is the first step of every SEO and ads engagement, and can also be scoped on its own.

Will you fix what you find?

Yes. Fixes are part of the audit unless they require a developer on your side, in which case we document exactly what to change.

Not sure your numbers are right?

Call for a plain answer on what we would do first, or email and we will get back to you as soon as possible.

Call (619) 613-5400
SEO Mercenary

Digital marketing for businesses that need the work done right. Based in Tully, NY. Serving Syracuse and Onondaga County in person and clients across the country remotely.

(619) 613-5400
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Tully, NY · Syracuse · Onondaga County