About Us

A husband and wife team that fights for small businesses

SEO Mercenary exists so local shops, practices, and growing eCommerce brands can afford the same caliber of marketing the big players get, without the agency overhead.

Coming soon
Photo of Collin and Kate
Our story

Built in Tully, working everywhere

SEO Mercenary is co-owned by Collin Phillips and Kate Randall. Collin brings 13+ years of digital marketing experience, most of it spent leading high-performing marketing teams before going independent. The name says it plainly: we are hired guns who care about the outcome, and we work best when a business owner tells us what winning looks like and lets us go get it.

We are a husband and wife team. That keeps us fast, keeps every client working directly with the people doing the work, and keeps our packages within reach of businesses that could never justify a big-agency retainer.

We serve Syracuse and Onondaga County customers in person and work with national and international companies remotely, with a portfolio spanning eCommerce, dental and medical practices, and local service businesses. Some of the work is closer to home, too: we designed, built, and photographed a community events site here in Central New York.

Meet the owners

Two people, one small business in Tully, NY

When you call, you talk to one of us. When work ships, one of us did it. Upstate New York runs on small businesses and the people behind them, and we would rather earn your trust in person than hide behind an agency logo.

Coming soon
Photo of Collin Phillips

Collin Phillips

Co-owner · Digital Marketer, Website Designer and Developer

Collin runs the SEO, paid ads, AI optimization, and analytics side of the business and designs and builds client sites on Shopify, Webflow, Squarespace, and GoDaddy. More about Collin coming soon.

Coming soon
Photo of Kate Randall

Kate Randall

Co-owner · Photographer and Design Advisor

Kate shoots the product, portrait, and location photography and advises on the look and feel of every site and campaign we deliver. More about Kate coming soon.

Why the name

Why “SEO Mercenary”?

A mercenary gets hired to get the job done, and done well. That is the whole intent. We love going above and beyond for our clients, and we measure ourselves by whether your business grows and scales because of the work.

It also means we take the jobs other agencies will not touch: the messy migration, the ad account nobody can explain, the site that has been half-built three times. Point us at the problem and we will handle it.

How we work

What you can expect from us

We dig deep

We do not do the bare minimum. We look for wins, opportunities, and ways to snatch traffic from competitors, and we show you the data behind every recommendation.

Context is queen

Content is king, but context is queen. Understanding your customers, your storefront, and your market comes before any keyword list or ad campaign.

Plain answers, real deliverables

You will always know what we shipped this month and what it did. Pages, campaigns, photos, and reports you can point to, in language you do not need to decode.

Getting started

From first call to first results

Generally you can expect some improvements within a few months. Significant results build over time, and we plan for that from day one.

1

Discovery call

A short conversation about your business, your goals, and what has and has not worked before. Local clients can meet in person.

2

Data audit

We review your analytics, search performance, ad accounts, and site health so the plan starts from facts rather than guesses.

3

Plan and package

You get a written proposal sized to your business: $500 to $2,000 per month for local businesses, $2,000 to $5,000 per month for eCommerce and Shopify stores. Every quote is custom because every project is unique.

4

Ship, measure, repeat

Monthly deliverables go live, results are tracked against organic leads and revenue, and the plan adjusts as the numbers come in.

Ready to go?

Call us for more info, or send an email and we will get back to you as soon as possible.

SEO Mercenary

Digital marketing for businesses that need the work done right. Based in Tully, NY. Serving Syracuse and Onondaga County in person and clients across the country remotely.

(619) 613-5400
© 2026 SEO Mercenary. All rights reserved.
Tully, NY · Syracuse · Onondaga County