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Medical Marketing

Medical marketing for surgeons, clinics, and physical therapy practices

Medical content has to be accurate, reviewed, and written in plain language patients can act on. We publish condition and treatment pages that rank, earn AI citations, and respect the standards your field expects.

APPOINTMENT REQUESTS BY CONDITION PAGEQ1Q2Q3Q4Q1Q2BeforeAfterColorectal surgery practice
Surgical practice, Rancho Santa Margarita CA
Webflow site, procedure pages, schema, and content
What usually goes wrong

Where medical practice marketing breaks down

Content nobody reviewed

Generic pages that a provider never approved erode trust and can create compliance problems.

Conditions without pages

Patients search their symptom or condition first. If you have no page for it, a competitor gets the visit.

Multiple locations, one listing

Practices with several offices often have one profile and citations that disagree with each other.

What we measure

Appointment requests and qualified traffic, by condition

Reporting is organized around the conditions and procedures you want more of, so you can see which pages are working.

  • Appointment requests and calls by page and channel
  • Rankings for condition and procedure keywords in each location
  • AI referral traffic and citations
  • Organic traffic to provider and location pages
Case study
Physical therapy clinic

An orthopedic PT clinic in Jamesville, NY whose site had a single services page and no presence for the conditions patients actually search. We wrote condition and treatment pages reviewed by the clinic, added provider and location schema, and built out the Google Business Profile.

+58%
organic sessions to condition pages, year over year
FAQ

Medical Marketing questions

How do you handle medical accuracy?

Every page goes to your providers for review before publishing. We write for clarity; you verify the medicine.

Do you work with multi-location practices?

Yes. Each location gets its own profile, page, and citation set that agree with each other.

Who have you done this for?

A colorectal surgery practice in Southern California runs on a Webflow site we built with a dedicated page for every condition and procedure, plus schema markup and ongoing content. An orthopedic physical therapy clinic near Syracuse is a local example: SEO, service pages, and digital marketing for a Central New York practice.

Can you handle reviews?

We build a review request process and response strategy that stays within compliance.

Want your practice to be the one patients find first?

Local to Syracuse or Onondaga County? We can meet in person. Everyone else, we work remotely nationwide.

Call (619) 613-5400
SEO Mercenary

Digital marketing for businesses that need the work done right. Based in Tully, NY. Serving Syracuse and Onondaga County in person and clients across the country remotely.

(619) 613-5400
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