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Google Ads

Google Ads management that spends on what converts

Search, Shopping, and Performance Max campaigns built on the same keyword research that drives your SEO, with conversion tracking that tells you what each dollar returned.

Sponsored · Shopping
CONVERSIONS BY CAMPAIGNQ1Q2Q3Q4Q1Q2BeforeAfterBlack Garlic Flake Salt
Black Garlic Flake Salt
$10.00
Specialty food brand
TRACKING STATUSGA4 eventsFIXAds conversionsOKSearch ConsoleOKMerchant CenterFIXCall trackingFIXPixel and CAPIFIX3-Salt Starter Set
3-Salt Starter Set
$30.00
Specialty food brand
RESULTS, YEAR OVER YEARJFMAMJJASONDLast yearNowSingle-origin coffee, 12 oz
Single-origin coffee, 12 oz
$18.00
Coffee roastery and cafe
Shopping ads
Who this is for

Businesses that need leads or sales sooner than SEO can deliver them

Service businesses

Emergency, high-ticket, and seasonal services where a phone call today is worth more than a ranking next quarter.

Shopify stores

Product feeds, Shopping campaigns, and Merchant Center that need someone who knows how the pieces fit.

Accounts that leaked budget

Existing campaigns with broad match, weak negatives, and no real conversion data.

Results

More conversions from a similar budget, year over year

Conversions by month, year over year
Leads or purchases from Google Ads
Last year
This year
JanFebMarAprMayJunJulAugSepOctNovDec
Conversions
288
+19% vs 242 last year
Ad spend
$48,600
+10% vs $44,100 last year
Cost per conversion
$169
vs $182 last year
In the wild

What the deliverables look like

Monthly performance
Spend
$48,600
Conversions
288
+19% YoY
Cost / conv
$169
vs $182
Ads dashboard
Sponsored · Shopping
BEFORE AND AFTERQ1Q2Q3Q4Q1Q2BeforeAfterBlack Garlic Flake Salt
Black Garlic Flake Salt
$10.00
Specialty food brand
TRACKING STATUSGA4 eventsOKAds conversionsOKSearch ConsoleFIXMerchant CenterOKCall trackingOKPixel and CAPIOK3-Salt Starter Set
3-Salt Starter Set
$30.00
Specialty food brand
RESULTS, YEAR OVER YEARJFMAMJJASONDLast yearNowSingle-origin coffee, 12 oz
Single-origin coffee, 12 oz
$18.00
Coffee roastery and cafe
Shopping ads
Products · Shopping feed
Approved
All
100%
Disapproved
0
Status
Active
Product
Price
Status
Salt City Flake, 4 oz pouch
$8.00
✓ Approved
Black Garlic Flake Salt
$10.00
✓ Approved
3-Salt Starter Set
$30.00
✓ Approved
Chili Black Lime Flake Salt
$10.00
✓ Approved
Merchant Center feed
What's included

Setup, feeds, tracking, and ongoing optimization

We manage the whole stack so the campaign, the feed, and the analytics agree with each other.

  • Account structure, keyword, and negative keyword strategy
  • Search, Shopping, and Performance Max campaign builds
  • Merchant Center setup, feed optimization, and disapproval fixes
  • Conversion tracking through GA4 and Google Tag Manager
  • Ad copy and landing page recommendations
  • Monthly bid, budget, and performance review
Monthly packages
Local Businesses & Brick and Mortar
$500 to $2,000
/month
eCommerce & Shopify Stores
$2,000 to $5,000
/month

Every quote is custom. Each project is unique, so where you land in the range depends on scope, competition, and which services we bundle. You get a written proposal before anything starts.

Request a quote
How it works

From audit to profitable campaigns

1

Account and feed audit

We review existing campaigns, conversion data, and Merchant Center health, or build clean from scratch.

2

Launch with tracking

Campaigns go live only once conversions are verified, so the first month of data is trustworthy.

3

Optimize monthly

Search terms, bids, budgets, and creative are adjusted against cost per lead or return on ad spend.

FAQ

Google Ads questions

What budget do I need?

Enough to generate statistically useful data in your market. We will give you a realistic minimum on the first call rather than a generic number.

Do you handle Merchant Center?

Yes. Feed setup, disapprovals, and Shopping campaigns are part of the service for eCommerce clients.

Can you fix an account someone else built?

Yes. The audit is the first step and we will tell you plainly what should stay and what should go.

Want ads that pay for themselves?

Call for a plain answer on what we would do first, or email and we will get back to you as soon as possible.

Call (619) 613-5400
SEO Mercenary

Digital marketing for businesses that need the work done right. Based in Tully, NY. Serving Syracuse and Onondaga County in person and clients across the country remotely.

(619) 613-5400
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