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Content Creation & Optimization

Content creation and optimization written for people first

Every website needs content, and most importantly well targeted content. We blend your experience with ours to make your site accurately reflect your brand. People love stories.

RANKING PAGES BY MONTHJFMAMJJASONDLast yearNowBodycare brand blog post
Ranking pages by month
Month by month, year over year
Who this is for

Businesses with thin pages, stale blogs, or nothing to say yet

Service businesses

A page for every service you offer, written to rank and to convert the person reading it.

eCommerce stores

Collection and product copy that gives Google something to rank and shoppers a reason to buy.

Sites with old content

Pages that used to rank and are slipping. A refresh is often faster than starting over.

Results

Clicks to published content, this year against last

Organic clicks to content by month, year over year
Hundreds of clicks, from Search Console
Last year
This year
JanFebMarAprMayJunJulAugSepOctNovDec
Organic clicks
37,400
+29% vs 28,900 last year
Pages published
38
trailing 12 months
Pages in the top 10
46
up from 21
In the wild

What the deliverables look like

TRACKING STATUSGA4 eventsOKAds conversionsOKSearch ConsoleFIXMerchant CenterOKCall trackingFIXPixel and CAPIOKBodycare brand blog homepage
Bodycare brand blog
Published post: The Best After-Sun Lotion
Live site
RESULTS, YEAR OVER YEARJFMAMJJASONDLast yearNowBodycare brand blog homepage
Bodycare brand blog
Published post: Aloe Gel vs. Aloe Wash
Live site
BEFORE AND AFTERQ1Q2Q3Q4Q1Q2BeforeAfterPhysical therapy services page homepage
Physical therapy services page
Published service page: Orthopedic PT
Live site
What's included

Pages, blogs, product copy, and email

Volume is set by your package and scoped in your proposal.

  • Service, location, and landing pages
  • Collection and product descriptions for Shopify
  • Blog clusters that build topical authority over time
  • Refreshes and consolidation of underperforming pages
  • On-page optimization: titles, headings, internal links, schema
  • Klaviyo email campaigns and flows for eCommerce clients
Monthly packages
Local Businesses & Brick and Mortar
$250 to $1,000
/month
eCommerce & Shopify Stores
$1,000 to $2,500
/month
✓
Included by default in
SEO
and
AI Optimization
packages. These rates are for standalone content work.

Every quote is custom. Each project is unique, so where you land in the range depends on scope, competition, and which services we bundle. You get a written proposal before anything starts.

Request a quote
How it works

Research, write, optimize, publish

1

Brief

Keyword, intent, and what you know that competitors do not. Your expertise goes in first.

2

Write and review

Drafts come to you for a fact check. Nothing publishes without your approval.

3

Optimize and publish

On-page optimization, internal links, and schema added, then published and tracked.

FAQ

Content Creation & Optimization questions

Is content included in SEO packages?

Yes. Content is included by default in SEO and AI Optimization packages. The standalone rates above are for content-only engagements.

Do you use AI to write?

We use AI tools in research and editing, and every piece is written and reviewed by a person who knows your business.

How many pieces do I need?

Depends on competition and goals. We set a monthly volume in the proposal and adjust as results come in.

Can you fix existing pages instead of writing new ones?

Yes, and it is often the fastest win. Refreshes are part of every package.

Where can I read some of it?

One bodycare brand's blog is a good example: a clean skincare series we plan, write, and optimize, with posts like The Best After-Sun Lotion and Aloe Gel vs. Aloe Wash.

Need content that actually says something?

Call for a plain answer on what we would do first, or email and we will get back to you as soon as possible.

Call (619) 613-5400
SEO Mercenary

Digital marketing for businesses that need the work done right. Based in Tully, NY. Serving Syracuse and Onondaga County in person and clients across the country remotely.

(619) 613-5400
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