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Dental Marketing

Dental marketing for every specialty, from solo practices to DSOs

Patients choose a dentist from a Google search, a map listing, and a quick scan of reviews. We build the service pages, local presence, and ad campaigns that win that moment, then track new patient calls back to the source. We have done this for single-location solo practices, multi-doctor groups, and DSOs managing dozens of offices.

NEW PATIENT CALLS BY SOURCEQ1Q2Q3Q4Q1Q2BeforeAfterPediatric dental practice
Pediatric dental practice, California
Webflow site, 17 SEO service pages redesigned
What usually goes wrong

Why most dental websites underperform

One page for every service

Implants, Invisalign, pediatric care, and emergencies all crammed onto a single services page cannot rank for any of them.

Invisible in the map pack

An unoptimized Google Business Profile and inconsistent citations keep the practice off the top three.

No idea where patients come from

Calls and forms are not tracked, so ad spend and SEO get judged on gut feel.

Specialties and practice sizes

Every specialty, every size of practice

Dental specialties we market

Each specialty has its own procedures, search terms, referral sources, and patient journey. The strategy starts there.

General and family dentistry
Pediatric dentistry
Orthodontics
Oral and maxillofacial surgery
Periodontics
Endodontics
Prosthodontics
Cosmetic dentistry
Implant dentistry
Sleep and TMJ

From solo practice to DSO

✓
Solo and single-location practices. One doctor, one office, and a plan sized to the budget that goes with it.
✓
Multi-doctor groups. Provider pages, shared reputation, and scheduling that balances across the team.
✓
DSOs and multi-location groups. Location-level SEO and profiles, brand-level content, and reporting that rolls up to the organization.
What we measure

New patient calls and bookings, tracked to the source

We report on what a practice actually cares about, and we tie it back to the channel that produced it. For groups and DSOs, reporting rolls up by location, provider, and procedure so the whole organization reads from one page.

  • New patient calls and form fills by channel
  • Map pack rankings for your priority procedures and towns
  • Organic traffic to procedure pages
  • Cost per new patient from paid campaigns
Case study
Pediatric dental practice

A pediatric practice in California with one crowded services page and a Google Business Profile nobody was tending. We rebuilt 17 service pages in Webflow with schema for every treatment, cleaned up the profile and citations, and tracked calls back to each page.

+64%
organic new patient calls, six months after the service page rebuild
FAQ

Dental Marketing questions

Which dental specialties do you work with?

General and family dentistry, pediatric dentistry, orthodontics, oral and maxillofacial surgery, periodontics, endodontics, prosthodontics, cosmetic dentistry, and implant-focused practices. Each gets a strategy built around its own procedures and referral patterns.

Do you work with DSOs and multi-location groups?

Yes. We have worked with everything from a single-chair solo practice to DSOs managing dozens of offices. Multi-location work adds location-level pages, profiles, and reporting that rolls up to the group.

Who have you done this for?

A general and implant practice in the Midwest with a Webflow site and a page for every procedure, and a pediatric practice in California where we redesigned 17 SEO service pages in Webflow.

Can you build our website too?

Yes. Practice sites are built on Webflow or Squarespace with SEO handled during the build.

How long until we see new patients?

Paid campaigns can produce calls within weeks. SEO builds over 3 to 6 months and compounds from there.

Ready to see more new patients on the schedule?

Local to Syracuse or Onondaga County? We can meet in person. Everyone else, we work remotely nationwide.

Call (619) 613-5400
SEO Mercenary

Digital marketing for businesses that need the work done right. Based in Tully, NY. Serving Syracuse and Onondaga County in person and clients across the country remotely.

(619) 613-5400
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